Coaching … What Is It?

Usually, people confuse a coach with a therapist, a consultant, and a mentor. There may be a little approach, but none of the mentioned are coaches. A professional coach focuses on YOU and helps you design your future by reaching your goals. Coaching seeks to improve your performance only by focusing on the now instead of the later. Coaches are thoughts provoking, inspirational, and most discerning listeners! There are different coaching types: Career Coaching, Performance Coaching, Life Coaching, Organizational of Business Coaching, Leadership Coaching, and many more. What do you know about Performance and Executive Coaching?

“Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”

– John Whitmore, in Coaching for Performance.

What is Performance Coaching?

As its name says, performance coaching targets the performance of an individual, a team, or even an organization. It helps individuals make changes in their lives, proceed at their pace, and reach their potential, which might, in return, improve the enterprise’s performance. Performance coaching focuses on building and maintaining an excellent employee-supervisory relationship. Moreover, on an individual basis, performance coaching can identify one’s growth and help this individual develop new skills. ·

Hence, what is Executive Coaching?

An executive coach is often used for executives in an organization but can also be used for high-potential employees and individuals to provide a safe, well-structured, and trustworthy environment. Executive coaches help the individuals better understand the current competencies and potentials and let them see how they are perceived by others. ·

Why would someone need a Performance and Executive Coach?

Working with a coach has influences on the individual level and the organizational level. Working individually with performance and executive coach can help you in:

  • Identifying barricades to achieve your potential
  • Setting goals
  • Developing new skills
  • Identifying and increasing your strength
  • Finding tools to overcome your weaknesses
  • Understanding your needs
  • Understanding others’ reactions
  • Inspiring the team and driving them towards success
  • Overcoming negative thoughts and behaviors

On the business or organizational level, performance and executive coach can help you in:

  • Bringing out the potential of all the employees at all levels
  • Understanding how emotions and relationships affect thoughts and behaviors
  • Addressing organizational issues such as stress
  • Developing management and leadership skills, especially among technical people
  • Making sure that the newly promoted managers are successful
  • Helping leaders resolve interpersonal conflicts, particularly among employees

In today’s time pressure and overloaded work, executives in companies do not have time to focus on themselves and their development because they focus on their employees and the company’s operation. We do not want these executives to step back. Yet, we prefer they learn from their own experience and start implementing changes that satisfy their managerial practices. Choosing a performance and executive coach does not only have a goal of resolving problems or enhancing poor performance. An executive coach is here to discover their potentials and help individual skills grow to impact the entire organization.


Summing up what was mentioned above, most people think that once someone reaches an executive, managerial, or supervisory position, they do not need improvement or coaching anymore. Actually, improving oneself is an opportunity to let you better understand yourself and others. A coach will help you make yourself a better version of YOU! (Are you willing to make yourself a better version of YOU?)